WHAT WE DELIVER

Position your region as a benchmark:

• Flagship masterclass (Debra Meiburg MW or key authorities)

• Sommelier & buyer-focused tastings

• Variety, terroir or style showcases

• Invite-only importer deep-dives

Outcome: Credibility, confidence + alignment with high-value buyers.

1. TRADE EDUCATION & MARKET AUTHORITY

2. STAND PROGRAMMING & AUDIENCE MAGNETISM

Turn your booth into a destination:

• Mini masterclasses & expert spotlights

• Meet-the-maker interview sessions

• Daily “Hero Wine” features

• Guided influencer walk-throughs

• Live digital content for home markets

Outcome: Sustained qualified traffic + meaningful connections.

3. MEDIA & INFLUENCER IMPACT

Turn your booth into a destination:

• Mini masterclasses & expert spotlights

• Meet-the-maker interview sessions

• Daily “Hero Wine” features

• Guided influencer walk-throughs

• Live digital content for home markets

Outcome: Sustained qualified traffic + meaningful connections.

4. IMPORTER ACCELERATION

Where real commerce happens:

• Curated importer lists (HK, GBA, Singapore)

• Speed networking & one-on-one matching

• Winemaker roundtables

• Post-show importer reporting & follow-up

Outcome: Commercial pathways, live opportunities + sustained dialogue.

5. OFFSITE ACTIVATIONS

Extend your presence into Hong Kong’s culture:

• VIP and media dinners

• Sommelier lunches & trade gatherings

• Consumer tastings & pop-up events

• Bespoke networking experiences

Outcome: Relationship building, trust + market immersion

5. MARKET INTELLIGENCE

Make informed decisions for long-term growth:

• Importer landscape mapping

• SKU benchmarking & price analysis

• Trade perception surveys

• Competitor positioning studies

Outcome: Strategic clarity for 2026-2027 investment.

Find out more about our Prosecco 2025 campaign